Tim Cook would rather sell you an iPhone than add RCS to iMessage

Apple CEO Tim Prepare dinner has dismissed the thought of ​​adopting RCS messaging to place an finish to the inexperienced bubbles surrounding messages when iPhone customers ship a textual content message to somebody on their Android system.

“I don’t hear our customers asking us to place an excessive amount of effort into it at this level,” Prepare dinner mentioned when requested how Apple founder Steve Jobs feels about utilizing the RCS commonplace in iMessage throughout Vox Media’s Code 2022 occasion on Wednesday. evening. As an alternative, Prepare dinner mentioned, “I’d like to modify you over to an iPhone.”

However the one who requested the query, LiQuan Hunt of Vox Media, got here again with a sound criticism, saying his mother couldn’t see the movies he despatched her. All of it comes all the way down to the dearth of interoperability between iMessage and RCS, each messaging platforms that would permit for high-quality photographs and movies — in the event that they labored collectively. In case you’ve tried to ship a video from Android to iOS (or vice versa) utilizing your common textual content messaging app, you realize that your movies seem fairly mysteriously on the opposite finish. Prepare dinner’s suggestion to repair this annoying drawback? Purchase your mother an iPhone.

As foolish as it could sound, the bubble shade in iMessage that distinguishes Android customers (inexperienced) from different iPhone customers (blue) has grow to be a degree of rivalry. Google campaign to shame Apple publicly Apparently adopting the usual had no impact on Prepare dinner, who’s overtly targeted on the opinions of people that have iPhones. After all, there are different causes to keep away from including RCS. Emails revealed in Epic beta Confirmed Apple’s Senior Vice President of Software program Engineering, Craig Federighi, saying: “The iMessage app on Android merely removes [an] Impediment for iPhone households to provide their youngsters Android telephones.”

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